Upgrade your Airbnb welcome book too
Give guests something to love and linger over in their own time. Perfect for pre-, mid- and post-stay info and comms.
Help your guests plan their best stay!
The 2026 Guest Insights Report
Inside today’s STR market: what 1,204 guests really expect, and what earns a 5-star stay.
What separates thriving hosts from those stuck competing on price?
We surveyed 1,204 short-term rental guests across North America, the UK, Europe, and beyond to uncover how they choose properties, what builds trust before booking, what drives 5-star reviews, and why guests return.
Get the data-backed insights shaping the modern guest experience in 2026.
Why Try Touch Stay
Unlock the full potential of your guest experience with Touch Stay. Here’s what makes it an essential tool for modern hotels:
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AI Chatbot: Answers guest questions 24/7, so you're not fielding "what's the WiFi password?" at midnight.
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Touch Stay Store: Sell late checkouts, local experiences, and partner services directly to guests. Turn your guidebook into a revenue stream.
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Contact Collection: Capture guest emails before they access your guide, build your list, drive direct bookings.
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Data Dashboard: See what guests actually read, track engagement, and optimize your guidebook based on real data.
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One Dashboard, All Properties: Manage content for 1 or 100 properties from a single place. Update once, publish everywhere.
Ready to see what guests really expect in 2026?
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What separates 5-star stays from 4-star disappointments?
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Why do guests hesitate before booking
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What makes them leave glowing reviews?
Download the 2026 Guest Insights Report for a direct look into 1,204 guests’ expectations, frustrations, and booking decisions.
FAQ
A data-backed report based on a survey of 1,204 short-term rental guests across North America, the UK, Europe, and global markets. It reveals how guests choose properties, what drives 5-star reviews, and what makes them return.
Independent hosts, portfolio managers, and property management companies who want to increase booking confidence, improve reviews, grow direct bookings, and unlock repeat revenue.
Most STR reports survey hosts.
This one surveys guests.
You’ll see the booking journey from the guest’s perspective — including their #1 concern, what builds trust, and why 95% are open to booking direct.
You’ll discover:
- What worries guests before they book
- What actually triggers 5-star reviews
- Why upsells go unnoticed
- What builds direct-booking confidence
- Why repeat guests are the majority market
Touch Stay surveyed 1,204 short-term rental guests in late 2025 and early 2026 across multiple international markets.
The survey was conducted in late 2025, making this the most current snapshot of the STR industry available.
Want to learn more about Touch Stay?
We’d love to show you around!
Why not sign up for our 14-day free trial?
(No credit card needed!)