Upgrade your Airbnb welcome book too
Give guests something to love and linger over in their own time. Perfect for pre-, mid- and post-stay info and comms.
Help your guests plan their best stay!
STR Industry Report 2026
With actionable checklist
The 2026 STR Industry Report turns guest and host research into practical changes you can make on one property this month.
The report includes a self-audit and a 30-day action plan.
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What's inside
Nineteen pages, five parts, and an action plan.
Part 1: Market context.
Read rates alongside occupancy. Be ready for the late booker.
Part 2: Guest expectations.
What guests want before arrival, at the door and during the stay.
Part 3: Bookings and extras.
Direct-booking trust signals and the extras guests will actually buy.
Part 4: Host operations.
Where hosting time goes, and what to clarify, automate or delegate.
Part 5: Your action plan.
A property self-audit and a 30-day plan with measures you can track.
Why hosts use Touch Stay
The report tells you what to fix. Touch Stay is how thousands of hosts fix it with one guidebook that carries the information, the messages and the extras.
- Digital guidebooks: Everything a guest asks about: arrival, WiFi, appliances, local favorites behind one link, on their phone, no app to download.
- AI stay assistant: Answers guest questions around the clock from your own guidebook content, so nobody is texting you about the WiFi password at midnight.
- Touch Stay Store: Sell late checkout, early check-in, groceries and local experiences inside the guide, with payment through Stripe.
- Scheduled messaging: Pre-arrival, in-stay and post-stay messages that land at the right moment, by email or SMS.
- Online check-in: Collect guest details and ID verification before arrival so the same questions never reach your team.
- One dashboard, every property: Manage content for 1 or 100 properties in one place. Update once, publish everywhere.
Ready to see what guests really expect in 2026?
Get expert answers to the following:
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What makes a guest choose your property over the one next door?
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Why do guests hesitate before booking direct?
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Which extras will they actually pay for?
The answers are in the report alongside the checklist that turns them into your next improvement
A practical read on what short-term rental guests expect in 2026 and what hosts can do about it. It pairs guest and host survey findings with European market data, then turns each finding into an action you can take on one property.
Independent hosts, property managers and portfolio operators, anyone
responsible for the guest experience and the revenue that follows it. Every section works
whether you run one property or a hundred.
The Guest Insights Report asked guests what they want. This one adds host operations, market context from AirDNA, a property self-audit and a 30-day action plan, so you finish with a change you can measure rather than a list of statistics.
Why listing accuracy is the number one guest concern, what 89% of guests want before arrival, how guests feel about booking direct when a saving is offered, which paid extras they would actually consider, and where hosts lose the most time.
Guest and host surveys run by Touch Stay, Touch Stay Chatbot and Store activity, and AirDNA's European market review for July 2026. Guest and host samples are separate, and the base for each finding is stated alongside it.
Want to learn more about Touch Stay?
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