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50 host review templates in 2025

  • By Ned
  • 27th January 2025

Positive online reviews are the bread and butter of any successful short-term rental host on platforms like Airbnb. Not only do they build trust with potential guests, but they can also influence your ranking in search results. With competition on Airbnb at an all time high, having a strategy to encourage and manage reviews is crucial.

But what if you're stuck for words? Crafting the perfect response to a guest review, especially a negative one, can be daunting. This blog post is your one-stop shop for 50 host review templates you can use in 2025, categorised for different situations. Feel free to use any of our Airbnb host review templates, which include:

Positive host review templates

Let's start with the good stuff! Positive reviews are a cause for celebration, and a thoughtful response shows you appreciate your guests and take their feedback seriously. Here are some templates to get you started:

  1. General positive: "Thank you, [Guest Name], for your kind words! We're so glad you enjoyed your stay at our [Property Name]. We strive to provide a comfortable and relaxing experience for all our guests, and your feedback lets us know we're on the right track. We hope to host you again soon!"

  2. Highlighting specific amenities: "We're thrilled to hear you loved the [amenity/feature], [Guest Name]! We take pride in offering [amenity/feature] to our guests, and we're glad it added to your enjoyment. Thank you for staying with us!"

  3. Cleanliness: "Thank you for mentioning the cleanliness of our property, [Guest Name]! We put a lot of effort into ensuring our space is spotless and comfortable for every guest. Your kind words are much appreciated!"

  4. Communication: "We appreciate you acknowledging our communication, [Guest Name]! We believe in being readily available to our guests and addressing any questions or concerns they may have. We're glad our efforts were helpful during your stay."

  5. Short and sweet: "Thank you for your kind words, [Guest Name]! We're delighted you enjoyed your stay. We hope to host you again soon."

  6. Enthusiastic: "Wow, [Guest Name]! Thank you so much for your glowing review. We're thrilled you had such a fantastic time at our place. We appreciate your kind words and hope to welcome you back again soon!"

  7. Personalised touch: "It was a pleasure hosting you, [Guest Name]! We're so glad you enjoyed [specific detail mentioned in the review, e.g., the local market, the rooftop terrace]. We hope your memories of [City/Area] are as wonderful as your stay."

  8. Highlighting a unique feature: "We're glad you appreciated the [unique feature, e.g., cosy fireplace, stunning views], [Guest Name]! It's one of our favorite aspects of the property too. Thank you for choosing to stay with us."

  9. Expressing gratitude: "We're incredibly grateful for your positive feedback, [Guest Name]. Your kind words mean a lot to us. We hope you have many wonderful travel experiences in the future."

  10. Simple and sincere: "Thank you, [Guest Name]. We're happy you enjoyed your stay. We look forward to hosting you again in the future."

General positive review templates (variations)

  1. "We truly appreciate your positive feedback, [Guest Name]. It's always rewarding to hear that our guests have enjoyed their stay."

  2. "Thank you for choosing to stay with us, [Guest Name]. We're delighted you had a positive experience."

  3. "We're so glad you enjoyed your time in [City/Area], [Guest Name]. We hope your stay at our property contributed to a memorable trip."

  4. "Your kind words mean the world to us, [Guest Name]. We strive to provide exceptional hospitality, and your feedback is a testament to that."

  5. "We're thrilled to hear you had a wonderful time. We look forward to welcoming you back to [Property Name] in the future."

Constructive positive host review templates

Even positive reviews can sometimes include suggestions for improvement. Here's how to address them thoughtfully and show you're receptive to feedback:

  1. Addressing a minor issue (positive spin): "Thank you for letting us know about the [minor issue], [Guest Name]. We apologise for any inconvenience it caused during your stay. We'll be sure to [address the issue] to prevent it from happening again."

  2. Guest suggests additional amenity: "Thank you for your suggestion regarding [amenity], [Guest Name]. We appreciate your feedback and are always looking for ways to improve the guest experience. We'll definitely consider adding [amenity] in the future."

  3. Acknowledging a constructive suggestion: "Thank you for your valuable feedback, [Guest Name]. Your suggestion regarding [improvement] is very helpful. We'll certainly take it into consideration for future guests."

  4. Appreciating specific feedback: "We appreciate you taking the time to provide such detailed feedback, [Guest Name]. Your comments about [specific detail] are very insightful and will help us improve our services."

  5. Acknowledging a positive critique: "Thank you for your honest and constructive feedback, [Guest Name]. We're always striving to improve, and your comments will be valuable as we work to enhance our offerings."

Constructive positive review templates (variations)

  1. "We appreciate your feedback regarding [suggestion], [Guest Name]. We'll carefully consider your input as we continue to improve our offerings."

  2. "Your feedback is invaluable to us, [Guest Name]. We'll use your comments to enhance the guest experience for future travellers."

  3. "We're always looking for ways to improve, and your suggestions are greatly appreciated, [Guest Name]."

  4. "Thank you for sharing your thoughts with us, [Guest Name]. Your feedback is important to us and will help us better serve our guests."

  5. "We're committed to providing a top-notch experience for all our guests. Your feedback will help us achieve that goal."

Simplify your guest communication and improve your review responses with Touch Stay's automated messaging features. 

 

 

Personalised positive host review templates

A little personalisation goes a long way! These templates allow you to acknowledge specific details from a guest's review and make them feel valued.

  1. Mentioning a specific activity: "So glad you were able to enjoy [activity] during your stay, [Guest Name]! We love that [location/place] is a favourite among our guests. We hope you have many fond memories of your trip."

  2. Referencing a local tip: "Thanks for the tip about [hidden gem], [Guest Name]! We love hearing about our guests' discoveries. We'll be sure to add it to our recommendations for future guests."

  3. Acknowledging a special occasion: "We're so glad we could be a part of your [special occasion, e.g., anniversary, birthday] celebration, [Guest Name]! We hope your stay was as special as the occasion."

  4. Highlighting a unique experience: "We're thrilled you had the opportunity to experience [unique experience, e.g., a local festival, a cooking class], [Guest Name]! It's definitely a highlight of the area."

  5. Expressing shared interests: "We're delighted to hear you enjoyed [shared interest, e.g., hiking, photography] in the area, [Guest Name]! We share your passion for [shared interest] and are happy you had a chance to explore it during your stay."

Personalised positive review templates (variations)

  1. "We're so glad you enjoyed [specific details mentioned in the review, e.g., the local restaurant, the scenic hike], [Guest Name]. It's one of our favourite spots in the area too!"

  2. "We're delighted you had the opportunity to experience [unique experience, e.g., a live music performance, a cooking class], [Guest Name]. It's a truly special part of our community."

  3. "We're thrilled you found [specific detail mentioned in the review, e.g., the local market, the art gallery] to your liking, [Guest Name]. It's a hidden gem that many of our guests enjoy."

  4. "We're happy you enjoyed [specific detail mentioned in the review, e.g., the comfort of the bed, the spaciousness of the apartment], [Guest Name]. We strive to create a comfortable and enjoyable stay for all our guests."

  5. "We're so glad you had a memorable stay, [Guest Name]. We hope your experience at [Property Name] exceeded your expectations."

Responses to negative and positive guest reviews

Negative reviews can happen, but the way you respond can make all the difference. Here are some templates to help you craft a professional and apologetic response:

  1. Acknowledging a negative review: "Thank you for your feedback, [Guest Name]. We're sorry to hear that your stay at our property wasn't what you expected. We take all reviews seriously and will use your comments to improve the guest experience."

  2. Offering an apology: "We sincerely apologise for the [specific issue], [Guest Name]. We understand how frustrating this must have been, and we'll be sure to [address the issue] to prevent it from happening again."

  3. Expressing a desire to make things right: "We're disappointed to hear about your experience, [Guest Name]. We'd like to learn more about your concerns and see if there's anything we can do to make things right. Please don't hesitate to contact us directly so we can discuss this further."

  4. Responding to a positive review with a call to action: "Thank you so much for your kind words, [Guest Name]! We're thrilled you enjoyed your stay. We'd love to host you again in the future. Please consider booking your next stay with us through [link to your booking website]."

  5. Emphasising guest satisfaction: "Our top priority is guest satisfaction, [Guest Name]. We're committed to providing a positive experience for all our guests. We appreciate you bringing this to our attention so we can make the necessary improvements."

Responses to negative and positive guest reviews (variations)

  1. "We appreciate you taking the time to share your feedback, both positive and negative, [Guest Name]. Your input is valuable to us."

  2. "We're committed to continuous improvement, and your feedback will play a crucial role in helping us achieve that goal."

  3. "We value your honest feedback, [Guest Name]. We'll use your comments to address any areas for improvement."

  4. "Thank you for bringing this to our attention, [Guest Name]. We'll investigate the issue and take appropriate action."

  5. "We're always striving to provide the best possible experience for our guests. Your feedback will help us ensure that future guests have a positive stay."

Constructive negative host review templates (that sound positive)

When responding to negative reviews, it's crucial to maintain a professional and constructive tone. Here are some templates to help you address concerns while maintaining a positive and helpful approach:

  1. Instead of: "I disagree with your assessment of the cleanliness..."
    Try: "Thank you for bringing this to our attention. We take cleanliness very seriously and will investigate this matter further. We strive to maintain a high standard of cleanliness for all our guests."

  2. Instead of: "You must have been mistaken about..."
    Try: "We apologise if you felt [specific issue]. We'll review our procedures to ensure this doesn't happen again."

  3. Instead of: "We've never had this complaint before..."
    Try: "We appreciate you bringing this to our attention. We'll investigate this matter and take appropriate action to address your concerns."

  4. Instead of: "We're sorry you felt that way, but..."
    Try: "We value your feedback and appreciate you taking the time to share your experience. We'll use your comments to improve the guest experience."

  5. Instead of: "This is simply not true..."
    Try: "We're sorry to hear that you had this experience. We'll review this matter and take appropriate steps to address your concerns."

By focussing on constructive solutions and demonstrating a willingness to improve, you can turn a negative situation into a positive learning experience and maintain a positive image for your property.

Remember: adapt these templates to fit the specific situation and your unique hosting style.

Beyond the templates: tips for writing effective host reviews

 

Template Type When to use Example
Positive Template For glowing guest reviews "Thank you for your kind words, [Guest]!"
Constructive positive For feedback with a suggestion "Thanks for your feedback on [issue]."
Negative response template For resolving guest complaints "We apologize for the [specific issue]."

 

  • Be responsive: respond to all reviews, both positive and negative, promptly.
  • Be authentic: let your personality shine through in your responses.
  • Be professional: maintain a professional and courteous tone, even when dealing with negative feedback.
  • Focus on solutions: instead of getting defensive, focus on how you can improve the guest experience.
  • Use keywords: incorporate relevant keywords (e.g., "clean," "comfortable," "friendly," "helpful") in your responses.
  • Proofread carefully: ensure your responses are free of any grammatical errors.

Leveraging Touch Stay for enhanced reviews

Touch Stay can significantly streamline your review management process. By providing guests with a seamless and informative digital guidebook, you can:

  • Reduce guest enquiries: a comprehensive guidebook answers common guest questions, minimising the need for back-and-forth communication.
  • Enhance the guest experience: A well-designed guidebook provides valuable local tips and recommendations, making guests feel more welcome and informed.
  • Improve guest satisfaction: happy guests are more likely to leave positive reviews.
  • Get ahead of any snags: use the handy First Impressions feature to collect feedback about the make-or break first hours of a guest’s stay.

Touchstay First Impressions feature

By implementing these strategies and using tools like Touch Stay, you can effectively manage guest reviews, build a strong online reputation, and attract more bookings.

Touch Stay can help you automate guest communication, improve your reviews, and increase your bookings. Sign up for a free trial today!

 

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