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Win guests & investors: the ultimate B&B business plan guide (plus free template)

Thinking of transforming your charming space into a thriving bed and breakfast? Running a B&B can be an incredibly rewarding experience, allowing you to connect with guests from all around the world while sharing your local expertise. However, it’s also a serious business endeavour that requires careful planning and preparation. 

Whether you're a seasoned hospitality pro or a complete newcomer, a well-structured bed and breakfast business plan is your key to success. At Touch Stay, we know the importance of guest experience, and that starts with a solid foundation for your B&B. This comprehensive guide equips you with everything you need to write a winning B&B business plan and turn your dream into reality. 

We'll also provide a free downloadable template and a detailed bed and breakfast business plan checklist to help you get started. But first, let's explore why a B&B business plan is crucial… 

Why a B&B business plan matters: a breakdown

Beyond securing funding, a B&B business plan offers a roadmap for growth and long-term success. Here's how:

1. Clarity and focus: writing your plan forces you to really define your B&B. This means getting clear on:

    • Unique selling points (USPs): what makes your B&B stand out from the competition? Is it an historic mansion, a stylish city apartment, or a pet-friendly atmosphere?
    • Target market: who are your ideal guests? Are you targeting families, romantic getaways, or outdoor enthusiasts?
    • Financial goals: how much revenue do you need to generate? What's your profit target?

By getting clear on these aspects from the start, you can ensure your B&B is heading in the right direction.

2. Funding: if you need financial backing to get your bed and breakfast off the ground, a well-written B&B business plan is essential. It acts as a persuasive document for lenders and investors by:

    • Showcasing potential: your plan lays out the potential profitability of your B&B, with realistic projections and a clear strategy for success.
    • Inspiring confidence: a well-structured plan demonstrates your professionalism and commitment to making your B&B a thriving business.

This can make a big difference in securing the funding you need.

3. Roadmap for growth: your B&B business plan isn't a static document. It's a living roadmap that should evolve with your B&B. Here's how it helps:

    • Decision-making: when faced with challenges or new opportunities, your plan provides a framework for making informed decisions that align with your overall goals.
    • Navigating challenges: the hospitality industry is dynamic. Having a clear plan helps you anticipate and navigate unforeseen obstacles that may arise.

By keeping your plan updated and referring to it regularly, you can ensure your B&B stays on track for long-term success.

The essential B&B business plan template: a deep dive

Your bed and breakfast business plan is like a blueprint for success. It outlines your vision, defines your strategies, and demonstrates the financial viability of your dream. Here's a detailed breakdown of the key sections you should include:

1. Executive summary:

This is your elevator pitch for your B&B. It should be a concise (typically 1-2 pages) overview that grabs the reader's attention and summarises the key points of your entire plan.

  • Briefly introduce your B&B, its location, and its unique selling points (USPs). What makes your B&B stand out from the competition?
  • Highlight your target market and the guest experience you aim to create.
  • Briefly summarise your financial projections and future potential for growth.

2. Company description:

Dive deeper into the heart and soul of your B&B.

  • Describe your property – its architectural style, historical significance (if applicable), and the number of rooms and amenities offered.
  • Explain your B&B's theme or atmosphere. Are you a cosy country retreat, a luxurious urban escape, or something else entirely?
  • Showcase the unique experiences you offer guests. Do you specialise in gourmet breakfasts, themed activities, or personalised local recommendations?

3. Market analysis:

Understanding your market landscape is crucial for success. Here's what to include:

  • Who is your ideal guest? Define their demographics (age, income, interests) and psychographics (travel style, preferences).
  • Competitor analysis: research other local B&Bs and similar accommodation. Analyse their strengths and weaknesses, pricing strategies, and target audience. How will you differentiate your B&B from them?
  • Industry trends: stay informed about current trends in the B&B industry. Is there a growing demand for eco-friendly accommodation, pet-friendly stays, or unique experiences?
  • Pricing strategy: determine your room rates based on competitor analysis, local market trends, and your B&B's unique offerings.

4. Marketing plan:

Now it's time to map out your strategies to attract your ideal guests.

  • Booking channels: list the platforms you'll use to attract bookings. This might include your own website, online travel agencies (OTAs) like Airbnb or, or direct marketing through local partnerships.
  • Online presence: develop a strong online presence through a user-friendly website that showcases your B&B's charm and amenities, and is optimised for people searching for accommodation in your location. 
  • Digital marketing: use social media platforms like Instagram or Facebook to connect with potential guests and share engaging content. Which social media channels you choose for your B&B will depend on which ones research tells you your ideal guests use most.

5. Management team:

Showcase the expertise behind your B&B. Briefly introduce yourself and any key team members, highlighting:

  • Your hospitality experience: detail your background in hospitality, relevant skills, and passion for creating exceptional guest experiences.
  • Team qualifications: if you have staff (housekeepers, chefs), mention their relevant experience and qualifications.

6. Operations plan:

This section outlines the day-to-day operations of your B&B, ensuring a smooth and seamless guest experience.

  • Guest services: detail your check-in/check-out procedures, housekeeping standards, and guest communication protocols.
  • Breakfast operations: outline your approach to breakfast service. Will you offer a self-serve continental breakfast, a hot breakfast cooked to order, breakfast room service, or themed breakfast options?
  • Amenities and services: list the amenities you offer, like laundry services, in-room massages, or bicycle rentals. Explain how guests will access these services.

Touch Stay provides digital guidebooks designed specifically for B&Bs. Check out how The Maitland Manor Bed & Breakfast and Silverbow Inn use theirs to share essential info and local recommendations to ensure their guests have the best stay possible.

7. Financial projections:

Demonstrate the financial viability of your B&B here. It should be realistic and backed up by research.

  • Startup costs: list all the one-time expenses required to launch your B&B, including furniture, renovations, permits, and marketing materials.
  • Operational costs: detail your ongoing operational expenses like utilities, property taxes, supplies, and staff salaries.
  • Revenue forecast: project your expected revenue based on occupancy rates, room rates, and any additional income streams like gift certificates or event space rentals.
  • Profitability analysis: show how your projected revenue compares to your expenses, indicating your expected profitability over a set period (typically 3-5 years).

Free B&B business plan template and checklist

Ready to dive in? We've created a downloadable bed and breakfast business plan template along with a comprehensive B&B checklist to ensure you don't miss a single detail. These resources will guide you through each section of the plan.

Enter your details to receive your free bed and breakfast business plan template and checklist.


Touch Stay: your partner in B&B success

Starting your own bed and breakfast requires passion, planning, and this vital business plan document. By clearly defining your B&B’s value proposition, operations, finances, and more, you’ll be setting yourself up for startup success and delighted guests for years to come. 

B&B guidebook

At Touch Stay, we believe in empowering B&B hosts to create exceptional guest experiences. Our digital guidebooks for B&Bs provide guests with all the information they need at their fingertips. This frees you up to focus on what you do best – offering warm hospitality and creating a memorable stay.

Start a free 14-day trial with Touch Stay and create your B&B guidebook today