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Glamping business plan template - checklist, PDF and examples

Tired of the 9 to 5 grind and ready to get your glamp on? We feel you. The allure of twinkling stars, crackling campfires, and luxurious comfort beckons, and you're ready to answer the call! ⛺️

Glamping has blown up from being a hippie trend to a mainstream must-do, and launching a glamping business can be a serious money maker. But like any business venture, you’ll need more than a killer Instagram game. Before you set up camp, a well-crafted business plan is crucial for navigating the exciting (and sometimes challenging) world of glamping. 

This guide equips you with everything you need to build a winning glamping business plan, complete with a template, a downloadable PDF checklist, and real-world examples to propel you towards glamping success. Map your journey, attract the perfect glampers, and turn your vision into a thriving reality.

Winning glamping business plan template

Ready to transform your dream of a unique glamping haven into reality? This comprehensive template empowers you to craft a compelling business plan that captures the essence of your vision and inspires potential investors.

1. Executive summary

Captivate your audience with a concise, skimmable overview of your glamping haven. Don’t go into too much detail yet, but do introduce your glamping business and its unique selling proposition (USP) and describe your experience, motivations and objectives for venturing into the glamping industry. Highlight your target market and explain what problems your business will solve for them. Showcase your financial projections to pique interest and leave potential investors wanting more.

2. Company description

Dive deeper into the essence of the glamping experience you want to provide. Describe your location, accommodation options (tents, yurts, cabins, etc.), amenities, and services. Make sure you highlight what makes your glamping site special… Stunning views? Luxury showers? Effortless eco-chic? Paint a vivid picture of the atmosphere, activities, and memories you'll create for guests.

3. Market analysis

Become an expert in the glamping industry! Research current trends, growth projections, and your target market demographics. Identify your competitors, determine their strengths and weaknesses, and analyse their success to identify any gaps you can fill. Make a note of their marketing strategies and use this information to explain how your glamping business will be better than theirs. Remember, knowledge is power in this competitive landscape.

Top tip: join the Glamping Business Community on Facebook. Run by Touch Stay user, Sarah Riley, of Inspired Camping, the group is full of thousands of glamping business owners who are happy to answer glamping questions, discuss industry news and build new business relationships.

4. Marketing strategy

Explain how you'll get the word out about your glamping business and what marketing strategies you’ll use to promote it in the future. From social media magic to captivating website storytelling, craft a strategy that clearly projects how you’ll grow from newbie to global glamping appeal by reaching your ideal glampers in all the right places. Explore opportunities for partnerships, local events, influencer marketing, and targeted online advertising. Make your glamping haven irresistible!

5. Management team

Show off the passion and expertise driving your glamping adventure. Introduce your team members and their roles and responsibilities. Highlight their relevant experience, skills, and qualifications. Don't underestimate the power of a strong and dedicated team.

6. Financial projections

Break down how much your glamping business will cost to initially set up and operate on an ongoing basis. Be realistic and meticulous. Create detailed forecasts for revenue, expenses, and profitability. Consider seasonality, operational costs, and potential investment needs. Be specific about when investors will see a return and let your numbers tell a compelling story of financial viability.

7. Operational plan

Ensure your glamping site runs smoothly and efficiently. Explain how your glamping business will be run on a day-to-day basis. Detail your booking system, guest logistics, communication, staff roles and responsibilities, maintenance procedures, security measures, and sustainability initiatives. A well-oiled operation breeds happy glampers and happy business owners!

Touch Stay provides digital guidebooks made specifically for glampsites. Check out how glampsites The Devon Den and Paperback Camp use theirs to share essential info and local recommendations to ensure their glampers have the best stay possible.

8. Growth strategy

Think big! Outline your vision for expansion, new offerings, and long-term goals. Consider innovative glamping trends, additional services, and potential partnerships. Your ambition paves the way for future success.

Bonus tip: include stunning photos and videos that showcase your glamping site, accommodations, and surrounding area. Remember, visuals are powerful storytelling tools that capture attention and ignite wanderlust.

Free glamping business plan template and checklist

Get your hands on our FREE glamping business plan template and checklist PDFs.
Download our guides tailored for glamping ventures to ensure no essential info is missed off your business plan. Customise them to fit your unique vision and pique investors’ interest.

Or check out these other free glamping business plan templates from industry leaders:

Beyond the checklist: craft a compelling narrative

Remember, your glamping business plan is more than just numbers and logistics. Infuse it with your passion, values, and the unique story behind your idea. Weave a narrative that connects with your target audience and resonates with their desire for an unforgettable glamping experience.

Your glamping business plan is a dynamic document. As your venture evolves and adapts to market trends, regularly update your plan to maintain its accuracy and effectiveness.

Ready to turn your glamping dream into a thriving reality? Start crafting your winning plan with the tools and knowledge you've gained here. Let's make your glamping empire shine!

Spend less time managing your glampers by welcoming prepared guests with a Touch Stay glamping guidebook. Start your 14-day free trial today!