For hosts of short-term rentals, transient business travellers represent a lucrative and increasingly sought-after demographic. These aren't your typical holidaymakers; they're professionals on a mission, seeking accommodation that seamlessly blends comfort, convenience, and functionality.
This comprehensive guide will delve into the world of transient business travel, exploring its various facets, the benefits it offers to hosts, and crucially, how to tailor your offerings to attract and retain these valuable guests.
Dive in to discover:
- What is a transient business?
- Types of transient business travel
- What are the benefits of transient business travelers for your rentals?
- How do transient business travelers choose their hotels?
- How to attract transient business travellers?
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What is a transient business?
Transient business, in the context of hospitality and short-term rentals, refers to individual travellers or small groups undertaking trips primarily for work-related purposes, as opposed to leisure or extended corporate contracts. Unlike long-term corporate stays, transient business travel is characterised by shorter, often unpredictable durations, driven by immediate professional needs. These travellers are typically self-sufficient and focused on efficiency, making their accommodation choices based on factors that directly support their work objectives and provide a comfortable, productive environment.
Types of transient business travel
Transient business travel encompasses a wide array of activities, each with its own specific requirements and preferences for accommodation. Understanding these different types can help you better tailor your marketing and amenities to attract the right kind of business guest.
Events and conferences
Business travellers frequently attend industry-specific events, conferences, and trade shows. These trips are often short, intense, and require easy access to the event venue. Guests will typically be looking for comfortable, quiet spaces to prepare for presentations, network and unwind after a busy day. Proximity to conference centres, reliable transport links and strong Wi-Fi are paramount.
Trainings and courses
Professionals often travel to participate in specialised training programmes, workshops, or professional development courses. These can range from a few days to a couple of weeks. For these travellers, a comfortable and quiet environment conducive to studying and focused work is essential. Access to a dedicated workspace, good lighting and perhaps even printing facilities can be highly valued.
Meetings and visits
Many business trips revolve around attending client meetings, visiting branch offices, or conducting on-site inspections. These are often brief, sometimes even day trips, but can extend to overnight stays. Convenience to specific business districts, good transport connections and the ability to have quick, efficient check-ins and check-outs are key for this segment.
Pro tip: Learn how to create a seamless contactless check-in experience for guests
Company retreats
While typically larger in scale, smaller company teams may opt for short-term rentals for retreats aimed at strategising, team building, or intensive project work. These groups will value communal spaces, perhaps a well-equipped kitchen for group meals, and comfortable individual sleeping arrangements. Flexibility and privacy are often important considerations for these types of bookings.
Trade shows
Similar to conferences, trade shows involve businesses showcasing their products or services. Attendees and exhibitors require accommodation that allows them to maximise their time at the show. This often means prioritising locations near exhibition centres and properties that can offer amenities like early breakfast options or secure storage for materials.
Offshore and team buildings
For industries like offshore energy or specialised projects, teams might require accommodation for a period while on rotation or engaging in intensive team-building exercises away from their usual base. These travellers often appreciate a 'home away from home' feel, with good cooking facilities, comfortable living areas, and the ability to relax and socialise after demanding work.
What are the benefits of transient business travellers for your rentals?
Attracting transient business travellers offers a host of advantages for short-term rental hosts, extending beyond just immediate revenue. These benefits can contribute to the long-term success and sustainability of your rental business.
Exposure and new markets
By catering to business travellers, you open your property to an entirely new market segment. This can significantly broaden your reach and reduce your reliance on traditional leisure tourism, especially during off-peak seasons. Positive experiences can lead to repeat bookings and valuable word-of-mouth referrals within professional networks.
New relationships and networking
Business travellers, particularly those on extended stays or frequent visits, can become repeat guests. Building a positive rapport with them can lead to direct bookings, reducing commission fees from online travel agencies. They may also be part of corporate travel programmes, potentially leading to future group bookings or partnerships.
Competitive advantage
Many short-term rentals primarily target leisure travellers. By actively optimising your property and marketing for business guests, you carve out a niche and gain a significant competitive advantage. Offering amenities and services specifically tailored to their needs can make your property stand out from the crowd.
How do transient business travellers choose their hotels?
Business travellers have a distinct set of priorities when selecting accommodation. Understanding these drivers is crucial for positioning your rental effectively. They're not just looking for a place to sleep; they're seeking an environment that supports their productivity, provides comfort, and offers seamless convenience.
a) Nice location
Location is often the most critical factor for business travellers. They need to be conveniently close to their work destination, be it a corporate office, conference venue, or client site. Excellent public transport links or easy access to major road networks are also highly valued. Proximity to amenities like restaurants, pharmacies, and grocery stores can also influence their decision.
b) Flexible booking and availability
Business travel can be unpredictable, with plans often changing at short notice. Therefore, flexible booking policies, including easy modifications and reasonable cancellation terms, are highly appealing. Properties that can accommodate last-minute bookings or offer extended stay options without hassle will be favoured.
c) Efficient check-in process
Time is a precious commodity for business travellers. A smooth, efficient, and ideally self-service check-in process is essential. Digital key access, clear instructions, and minimal friction upon arrival are highly appreciated. They want to get settled quickly and start their work without delay.
d) Business amenities
This is where your property can truly shine. High-speed, reliable Wi-Fi is non-negotiable. A dedicated workspace with a comfortable chair, good lighting, and power outlets is a significant draw. Other valuable amenities include:
- Printer/scanner access: Even if it's a shared facility or a nearby business centre recommendation.
- Iron and ironing board: Essential for professional attire.
- Coffee maker and tea selection: A quick pick-me-up is often needed.
- Smart TV: For unwinding or casting presentations.
- Quiet environment: Minimising distractions is key for focus.
- Early check-in/late check-out options: If possible, to accommodate flight schedules.
e) Personalisation
While business travellers value efficiency, they also appreciate a touch of personalisation. This could be as simple as a welcome note acknowledging their purpose of visit, or offering recommendations tailored to their industry or interests. Recognising returning guests and anticipating their needs can foster loyalty.
Pro tip: Want to impress guests? Check out our ultimate guide to wowing your guests
f) Safety and security
Feeling secure in their accommodation is paramount for business travellers, especially when travelling alone or with valuable equipment. This includes secure entry systems, well-lit common areas, and clear information on emergency procedures. Providing a safe and trustworthy environment allows them to focus on their work without concern.
How to attract transient business travellers?
Now that we understand what makes business travellers tick, let's explore actionable strategies to attract them to your short-term rental.
1. Understand the audience
As highlighted earlier, not all business travellers are the same. A solo consultant on a one-night trip has different needs than a small team on a week-long training course. Research local businesses, industries, and events to identify the dominant types of transient business travellers in your area. Tailor your marketing and amenities to resonate with their specific requirements. For instance, if you're near a hospital, consider amenities useful for medical professionals.
2. Create an attractive pricing strategy
Business travellers are often less price-sensitive than leisure travellers, especially if their company is covering the costs. However, they still seek value. Consider offering corporate rates for longer stays or for companies that book frequently. Dynamic pricing based on local events and demand can also be effective. Transparency in pricing and any additional fees is crucial.
3. Prepare a loyalty programme
For frequent business travellers, a loyalty programme can be a powerful incentive. This could involve discounted rates after a certain number of stays, complimentary upgrades, or exclusive perks like airport transfers or laundry services. A well-designed loyalty programme fosters repeat business and builds strong relationships.
4. Develop packages for business travellers
Consider bundling services into specific "business traveller packages." This could include a "productivity package" with enhanced Wi-Fi, a printer, and office supplies, or a "wellness package" with access to a local gym and healthy snack options. Such packages add perceived value and cater directly to their needs.
5. Offer promotional deals and discounts
While business travellers may be less price-sensitive, targeted promotions can still be effective. This could include early bird discounts for bookings made well in advance, last-minute deals for vacant slots, or partnerships with local businesses for exclusive discounts on services like co-working spaces or dining.
6. Get more visibility from online listings
Optimise your listings on platforms like Airbnb, Booking.com, and corporate travel sites. Use relevant keywords in your title and description, such as "business-friendly," "corporate rental," "workspace," and "fast Wi-Fi." Highlight all business amenities prominently and use high-quality photos that showcase the workspace and other relevant features.
7. Adjust your rates
Beyond basic pricing, consider offering tiered rates based on the length of stay or the number of guests. For example, a slightly lower per-night rate for stays over three nights. Be competitive with local hotels that cater to business travellers, but also highlight the unique advantages of your short-term rental.
8. Use online and offline marketing
Beyond online travel agencies, explore other marketing channels. This could include:
- Social media: Target professionals on LinkedIn or advertise on industry-specific groups.
- Local business partnerships: Collaborate with nearby corporate offices, event organisers, or co-working spaces.
- Direct outreach: Identify companies that frequently send employees to your area and reach out with tailored proposals.
- Google My Business: Optimise your listing to appear in local searches for "corporate accommodation" or "business rentals."
9. Offer transportation to your guests
While not always feasible, offering transportation solutions can be a huge differentiator. This could range from providing detailed information on local public transport and taxi services to arranging airport transfers or offering bicycle rentals. For properties outside central areas, this can be particularly beneficial.
10. Create a broad and healthy menu
If your rental offers breakfast or other meal options, consider catering to the dietary needs of business travellers. Offer quick, nutritious, and diverse options. If self-catering, provide recommendations for healthy local eateries or grocery delivery services. A well-stocked kitchen with basic cooking essentials is always a plus.
11. Ask for reviews from your clients
Positive reviews from business travellers are incredibly valuable. Encourage guests to leave detailed feedback, especially highlighting aspects like Wi-Fi speed, workspace quality, and convenience. Respond to all reviews professionally, addressing any concerns and thanking guests for their feedback.
Pro tip: Learn more with our ultimate guide to guest communication
12. Utilise up-to-date modern technology
Embrace technology to enhance the business traveller's experience. Smart locks for seamless check-in, smart thermostats for personalised comfort, and smart TVs for easy connectivity are all attractive features. Invest in reliable and fast internet infrastructure, as this is a fundamental requirement.
13. Use digital guidebooks and manuals
This is where a digital guidebook becomes an indispensable tool. A comprehensive online guide, like those offered by Touch Stay, allows you to provide all the essential information a business traveller needs in one easily accessible place. From Wi-Fi passwords and appliance instructions to local restaurant recommendations and emergency contacts, a digital guidebook saves them time and effort. It can also include:
- Detailed transport information: How to get to key business locations, public transport routes, and taxi numbers.
- Local business services: Information on nearby printing services, co-working spaces, or meeting rooms.
- Health and wellness resources: Gyms, pharmacies, and even local running routes.
- Personalised recommendations: Suggestions for restaurants suitable for business dinners or quiet spots for working.
By providing this wealth of information proactively, you minimise guest questions, enhance their stay, and demonstrate your commitment to their comfort and productivity.
Don't miss out on this valuable market segment! Elevate your guest experience and attract more business bookings with a Touch Stay digital guidebook.
