You’ve established a glampsite gorgeous enough to win the hearts of boho-chic lovers everywhere. Outfitted to offer the most bougie backwoods experience imaginable, your guests are ready to kick back and relax in style from the comfort of their luxurious yurt, hut, or geodesic dome.
But the magic doesn’t have to end once they’ve booked their stay. In fact, it’s just the beginning. With thoughtful upsells — from local produce hampers to indulgent spa treatments — you can elevate the guest experience and drive additional revenue for your business.
This article will explore how to upsell products as part of your glamping experience, and how to seamlessly incorporate those offers into your Touch Stay digital guidebook — including a game-changing feature: the Touch Stay Upsell Widget.
Table of Contents
- The power of the "upsell"
- The importance of upselling for your glamping business
- How to use your digital guidebook for upsells
- What is the Touch Stay Upsell Widget?
- 3 upsells your glamping guests will love
- Give your guests that glamping glow
The power of the ‘upsell’
Before we get into the how and why, let’s clarify what upselling means in the context of your glampsite.
During Touch Stay’s recent webinar Guest Upsells – How to Wow Guests and Increase Revenues, panellist Bart Sobies, Founder of The Accommodation Show, defined upselling as “the opportunity to create strong partnerships with local businesses and … something to talk about from a marketing perspective.”
Great upselling is about enhancing the guest experience, not just increasing the bill. When positioned with intention, upsells feel less like sales tactics and more like thoughtful touches — enriching your guest’s stay while supporting your local economy and boosting your bottom line.
Webinar Replay: Guest Upsells – How to wow guests & increase property revenue
The importance of upselling for your glamping business
Upselling has the potential to create a lasting impression on your guests. It can also serve as a long-term source of additional revenue on top of any initial costs achieved either via your direct booking website or your online travel agency (OTA) listing.
Below we’ve touched on a few benefits of upselling for your glamping business.
1. Upselling elevates the guest experience
Strategically offering guests add-ons that reduce stress or enhance enjoyment — think pre-arrival grocery delivery or on-site yoga sessions — helps create a frictionless and memorable experience. And because your Touch Stay digital guidebook builds trust from the moment of booking, guests are more likely to engage with your curated upsell offerings.
2. It’s a long-term investment
Upsells provide repeatable, scalable income. Rather than raising your nightly rate or relying solely on OTAs, upsells allow you to increase profitability without adding pressure to your base pricing. Guests perceive added value, not a price hike.
3. It supports local businesses
By partnering with nearby cafés, adventure providers, or wellness practitioners, you create a ripple effect of benefits:
- Guests enjoy authentic experiences.
- Local businesses receive exposure and income.
- You potentially earn commission or affiliate revenue.
Example: Devon Dens allows guests to pre-order fresh local produce directly via their guidebook — a brilliant, low-lift upsell that delights guests and supports the community.
4. It increases reviews and repeat bookings
A personalised experience builds loyalty. Upsells that feel intuitive to the guest’s journey — like a mid-stay clean or a sunset paddleboard tour — make them feel genuinely cared for. Happy guests = glowing reviews and return visits.
How to use your digital guidebook for upsells
Whether you’re upselling sporting equipment rentals or a welcome bottle of champagne, whitewater rafting or a glacier helicopter tour (and yes, all of these can be viable upsells!), your Touch Stay digital guidebook provides positioning power to help you to make the most of your upsell opportunities.
So how exactly do you use your digital guidebook to your advantage in harnessing and positioning your upsells as an experience your guests want, no, need to have, versus an optional add-on to their trip?
Your Touch Stay digital guidebook is more than just an info pack — it’s a powerful conversion tool.
Here’s how to turn it into your upselling secret weapon:
1. Get to know your guest
To list your upsells and hope for a positive outcome from any guest that stays with you is to literally throw ideas at a wall and see what sticks. This is because when you target everybody, you target nobody at the same time. You need to be more intentional in providing glamping guests products and services they’ll love or long for.
Touch Stay’s recent article covers all the basics of determining your guest avatar. To quickly recap, a guest avatar doubles as your buyer persona for your glampsite. It gets to the heart of the matter of who is staying with you and why, ultimately allowing you to get to know your guest and hone in on who exactly to target in your glampsite listing.
Not every guest wants the same thing. A honeymooning couple has different needs than a family with toddlers or a solo adventurer. Build a guest avatar (aka buyer persona) to tailor your offers and messaging accordingly.
Touch Stay’s guide to creating a guest avatar is a great place to start.
2. Ask your guests… and listen
Part of getting to know your guests is by extension asking them what they want! Add a few additional questions to your booking form, or build in these questions as part of your guest communications flow. Don’t be afraid to ask your guests throughout their stay with you, too. Their wants and needs might change, and this can help you to define the sort of upsells you should be offering, and how exactly to provide them to your guests.
If you really want to take it one step further, engage in your upsells yourself! Test out the experiences you plan to offer guests so you can really determine their value. Besides, who doesn’t like to ‘test’ out a Swedish deep tissue massage?!
From here, you can connect which upsells pertain the most to your guests, and plug them into your digital guidebook.
Think:
- Spa packages for the blissed out couple on their honeymoon.
- Tickets to a tree top adventure park for the parents looking to let their kiddos romp around.
- Sporting equipment storage for the ski junkie bringing one (or three!) pairs of skis or the cycling fanatic coming with spare wheels!
Incorporate key questions into your booking form or pre-arrival emails to uncover what your guests actually want. Think: “Would you like a bottle of prosecco waiting on arrival?” or “Are you interested in spa treatments during your stay?”
Better yet, try the experiences yourself so you can speak from personal insight.
3. Position your guest communications flow
Tossing upsells at your guests left, right and centre without any rhyme or reason, can confuse guests and make them less likely to actually take advantage of your upsell offerings.
Mapping out your guest communications flow to determine when to present your upsell options to your guests, how they can use your upsell, and how it will help them while staying with you, once again creates intent behind the way you present your upsells within your digital guidebook.
Avoid bombarding guests with options. Instead, map your communication flow and serve upsells at relevant touchpoints. For example:
- Share add-ons like late checkout in the pre-arrival email.
- Highlight local tours or dining offers mid-stay.
- Offer departure-day luggage storage toward the end of their stay.
Introducing the Touch Stay Upsell Widget
One of the most seamless and effective ways to present upsells is through the Touch Stay Upsell Widget — powered by Jotform.
Here’s what it does:
- Allows you to display clickable, bookable upsell offers directly in your guidebook.
- Guests can browse and purchase extras like food hampers, kayak rentals, or spa appointments — all without leaving your guidebook.
- It integrates beautifully with your existing flow, so it never feels intrusive.
Whether you’re looking to promote premium packages, add-on services, or exclusive experiences, the Upsell Widget simplifies the process for you and your guests.
Learn more about how the Upsell Widget works here.
3 upsells for your glamping guests
If you’re stretched for time and are in need of some inspiration for upsells, we’ve got you covered. Here are a few ideas for products, services and experiences to offer your guests!
1. Food and Beverage Items
For many Touch Stay customers, including a food and beverage section within their digital guidebook offers guests a glance at the cuisine choices available onsite for hungry stomachs, as well as off site dining options.
This section of your digital guidebook also doubles as a prime moment to upsell food and beverage options to your guests. It also highlights local delicacies that instantly give your guests the warm and fuzzies while supporting your local economy.
These might include:
- Charcuterie boards, featuring a local selection of gourmet cheeses, cured meats, honey, chocolates and wine pairings.
- A welcome bottle of bubbly or prosecco from the nearby vineyard in their glamping tent upon arrival.
- A voucher to the popular local Greek restaurant, plus the reservation link if they want to book a table that evening!
In tandem with a splendid visit to Booderee National Park, the digital guidebook from Paperbark Camp offers patrons a delicious upsell in the form of a picnic lunch as catering options are limited:
2. Premium Services
Services like early check-in, late check-out, luggage storage and equipment rentals can be very appreciated by guests.
Standard check in and check out hours sometimes don’t fit around guests’ schedules, especially if they are flying. For a small fee, providing an early check in where they aren’t left waiting around until 2pm or 3pm, or a late check out in the event they want to hit the snooze button once or thrice, can really make your guests’ stay that much better.
Another great option? Mid-stay cleans. Sometimes your guests might want a little pick-me-up depending on their length of stay. A mid-stay clean or linen change can allow your guests to get the most out of their trip without the hassle of tidying up after themselves.
Housekeeping services like a freshly made bed in the morning and restocked towels, or a cleaned and ready-to-light fire pit, can be a real treat for guests after a long day of exploring and adventuring.
3. An exclusive guest experience
Make your guests really feel like royalty with myriad upsell offerings catered to creating an exclusive guest experience. Upselling a concierge-style service to your guests, grants them access to any number of local activities your city or township might be known for.
Exclusive guest experiences:
- Private chef meals or cooking classes
- Spa treatments or massage bookings
- Helicopter tours, boat rentals, or private guided hikes
Rather than simply offering a ‘bed for the night’, Touch Stay’s own Hazel Parker offers trips to the spa and helicopter rides to her guests. This ultimately saves her guests valuable time and money, as well as the stress of researching and booking their own exclusive guest experience. Hazel truly has her guests covered!
Give your guests that glamping glow with a Touch Stay digital guidebook
Ready to take your glampsite to the next level?
With a Touch Stay digital guest welcome book, you reduce repetitive questions, streamline communications, and unlock upselling potential in a way that feels natural and intuitive. And now, with the Upsell Widget, it’s easier than ever to promote irresistible offers that enhance your guest experience and increase your revenue.
