Airbnb marketing strategy: how to promote your Airbnb business

Welcome to the ultimate guide on crafting a winning Airbnb marketing strategy. In today's competitive landscape, simply listing your property isn't enough. You need a robust plan to stand out, attract bookings, and maximise your revenue. 

This blog post will delve into the essential strategies and tactics you need to effectively market your Airbnb business, from optimising your listing to leveraging digital marketing channels. Whether you're a seasoned host or just starting out, this guide will provide you with actionable insights to elevate your Airbnb game.

• What is an Airbnb marketing strategy?
• Why is an Airbnb digital marketing strategy important for your rental business?
• How has marketing on Airbnb evolved over the years?
• How to market your Airbnb: 11 Airbnb marketing strategies
• FAQs

What is an Airbnb marketing strategy?

An Airbnb marketing strategy is a comprehensive plan that outlines how you will promote your rental property to potential guests. It encompasses various tactics and channels, all working together to increase visibility, attract bookings, and ultimately, grow your Airbnb business. A well-defined strategy considers your target audience, competitive landscape, and overall business goals. It's about more than just listing your property; it's about crafting a compelling narrative and offering an experience that resonates with travellers.

Pro tip: check out our full guide on how to start your Airbnb business.

Why is an Airbnb digital marketing strategy important for your rental business?

In today's digital age, a strong online presence is crucial for any business, and Airbnb rentals are no exception. An effective Airbnb digital marketing strategy is no longer a luxury, but a necessity. It offers two key benefits:

1. Brand visibility

In a crowded marketplace, cutting through the noise is paramount. A solid digital marketing strategy helps you boost your brand visibility, ensuring your listing gets seen by the right people.

• Increased reach: digital channels like social media and search engines allow you to reach a wider audience than traditional methods.
• Targeted marketing: you can tailor your marketing efforts to specific demographics and interests, increasing the chances of attracting qualified leads.
• Enhanced brand image: a professional online presence builds trust and credibility, making your property more appealing to potential guests.

2. More bookings

Ultimately, the goal of any Airbnb marketing strategy is to drive more bookings. Digital marketing can significantly impact your occupancy rates and revenue.

• Improved search ranking: optimising your listing and website for relevant keywords can improve your ranking in search results, making it easier for potential guests to find you.
• Direct bookings: a strong online presence can encourage direct bookings, reducing your reliance on the Airbnb platform and saving on commission fees.
• Increased conversion rates: targeted marketing campaigns can increase your conversion rates, turning potential guests into paying customers.

Want to turbocharge your Airbnb bookings? 

How has marketing on Airbnb evolved over the years?

Airbnb marketing has undergone a significant transformation since the platform's inception. Initially, simply listing your property on Airbnb was often enough to attract bookings. However, as the platform has grown and competition has intensified, the need for sophisticated marketing strategies has become increasingly important.

• Early days: in the early years, word-of-mouth and basic listing optimisation were the primary marketing methods.
• Rise of digital marketing: as digital channels gained prominence, savvy hosts began leveraging social media, search engine optimisation (SEO), and email marketing to reach a wider audience. Learn how to boost your SEO with our guide here. 
• Professionalisation: today, Airbnb marketing has become increasingly professionalised, with hosts employing a range of strategies, from content marketing and influencer collaborations to paid advertising and public relations.

How to market your Airbnb: 11 Airbnb marketing strategies

Now, let's dive into the core strategies you can implement to effectively market your Airbnb:

1. Airbnb product strategy

Optimising your listing within the Airbnb platform itself is a crucial first step.

• Become a Superhost: achieving Superhost status can significantly boost your visibility and credibility.
• Offer competitive pricing: research your competitors and adjust your pricing accordingly to attract more bookings.
• Highlight unique features: emphasise what makes your property stand out, whether it's a stunning view, a private pool, or a convenient location.
• Encourage reviews: positive reviews are essential for building trust and attracting more guests.

2. Seasonal pricing adjustments

Adjusting your pricing based on seasonality and demand can significantly impact your revenue.

• High season: increase your prices during peak seasons when demand is high.
• Low season: offer discounts and promotions during the off-season to attract more bookings.
• Special events: adjust your pricing for local events, festivals, and holidays.

Pro tip: check out our guide on Airbnb pricing strategies.

3. High-quality listing photos

Visual appeal is paramount when it comes to attracting Airbnb guests.

• Professional photography: invest in professional photos that showcase your property in its best light.
• Highlight key features: capture photos of your property's most appealing features, such as the living room, bedrooms, kitchen, and outdoor spaces.
• Create a virtual tour: consider creating a virtual tour to give potential guests a more immersive experience.

4. Content and SEO strategy

Creating valuable content and optimising it for search engines can drive organic traffic to your listing.

• Blog posts: write blog posts about local attractions, activities, and events to attract potential guests.
• Keyword research: use keyword research tools like Mangools to identify relevant keywords that potential guests are searching for.
• On-page optimisation: optimise your listing title, description, and tags with relevant keywords.

Statistics show that businesses that prioritise content marketing are 13x more likely to see positive ROI.

5. Social media strategy

Social media platforms like Instagram and Facebook are excellent channels for promoting your Airbnb.

• Create engaging content: share high-quality photos and videos of your property, local attractions, and guest experiences.
• Run targeted ads: use social media advertising to reach specific demographics and interests.
• Engage with followers: respond to comments and messages promptly and build relationships with your followers.

6. Influencer marketing strategy

Collaborating with travel influencers can expose your Airbnb to a wider audience.

• Identify relevant influencers: research influencers who align with your target audience and brand.
• Offer complimentary stays: invite influencers to stay at your property in exchange for reviews and social media coverage.
• Track results: monitor the impact of influencer marketing campaigns to measure their effectiveness.

Pro tip: check out our popular webinar on social influencer partnerships and business outcomes.

7. Affiliate marketing strategy

Partnering with other businesses in the travel industry can help you reach new customers.

• Collaborate with local businesses: partner with restaurants, tour operators, and other businesses to offer exclusive deals to your guests.
• Join affiliate networks: consider joining affiliate networks to connect with travel bloggers and other online publishers.

8. YouTube video promotion

Creating videos showcasing your property and local area can be a highly effective marketing tactic.

• Property tours: create videos that showcase your property's features and amenities.
  Discover how to create a 3D property tour.
• Local guides: create videos highlighting local attractions, restaurants, and activities.
• Guest testimonials: feature guest testimonials to build trust and credibility.

9. Local partnership strategies

Building relationships with local businesses can help you attract more guests.

• Partner with local tourism boards: collaborate with tourism boards to promote your property and the local area.
• Offer discounts to local businesses: offer discounts to employees of local businesses to encourage them to recommend your property to their friends and family.

10. Attending conferences

Attending industry conferences can provide valuable networking opportunities and insights into the latest marketing trends.

• Networking: connect with other Airbnb hosts, industry experts, and potential partners.
• Learning: attend workshops and seminars to learn about the latest marketing strategies and trends.

Get networking! Check out the best STR conferences and events for 2025.

11. Digital welcome books

Enhance your guest experience with a digital welcome book, offering a convenient and informative resource.

• Local recommendations: provide recommendations for local restaurants, attractions, and activities.
• House rules and instructions: clearly outline your house rules and provide instructions for using appliances and amenities. Ebay Emergency contact information: provide emergency contact information for guests' peace of mind.

Touch Stay offers a fantastic solution for creating digital welcome books that not only enhance the guest experience but also serve as a subtle yet effective marketing tool for your Airbnb business. 

By providing valuable information and local insights, you can create a positive impression and encourage repeat bookings.

Ready to elevate your hosting game?

FAQs