In today's digital world, event fundraising needs a digital strategy. Gone are the days of rattling collection buckets – event apps are the new frontier for raising money. But how do you create a fundraising page that seamlessly integrates with your event app and compels attendees to donate? Here's where the Touch Stay with Jotform integration comes in, along with five top tips to supercharge your fundraising efforts.
- Design a user-friendly donation page
- Tell a compelling story
- Offer multiple donation options
- Make sharing easy
- Show gratitude and transparency
1. Design a user-friendly donation page
First impressions matter! Use Touch Stay's user-friendly interface to create a clear and concise donation page within your event app. Keep the page clutter-free, focus on high-quality visuals showcasing your cause, and ensure a smooth donation process with Jotform's intuitive forms.
The added benefit of such seamless inclusion of a fundraising page within your event app is that it becomes almost expected by attendees. When they come to that section of your app, it won’t stick out like a sore thumb, it’ll blend in naturally making it even easier and more enticing to make a donation..
2. Tell a compelling story
People donate to causes they care about. Use your Touch Stay guidebook to tell a compelling story about your fundraising goal. The flexibility of the platform means you can have a whole Category dedicated to your fundraising causes (or one per cause if there are multiple). Then the Subcategory and Topic structure that sit within the Category mean you break down different elements of the story into more digestible pieces or more impactful reinforcement of the charitable messages.
Explaining the impact donations will have and showcasing the positive change they'll create will likely impact your donations more positively too. Include captivating photos, videos, or even testimonials to truly connect with your audience.
3. Offer multiple donation options
Cater to diverse giving preferences by offering a range of donation options through your Jotform integration. Jotform is integrated with 30+ trusted payment gateways, so there will always be a recognisable and trusted payment processor for your event attendees to use. Jotform also never charges additional transaction fees to collect payments - we’d definitely recommend putting this message clearly in your donation messaging and how 100% of what is gifted gets used.
When setting up your fundraising form, allow donors to choose preset amounts, enter their own custom contribution, or even set up recurring donations. This tactic meets two needs:
- Those who might not have donated have an easy and affordable way to make a contribution.
- Those who are won over by your storytelling have the freedom to donate their chosen amount at will.
4. Make sharing easy
Social media is a powerful fundraising tool - make it a key factor in your event fundraising strategy. You want it to be easy for attendees to share your fundraising page with their networks and to be able to do that directly from your event app.
Leverage Touch Stay's social media sharing functionalities and encourage attendees to spread the word about your cause. You could even include a topic in the fundraising section of the event app that guides and encourages attendees to do just that (don’t assume they know how - show them!).
5. Show gratitude and transparency
We can think of at least three ways to express your appreciation:
- Upon donation, send automated thank you messages using Jotform's features - they’re customisable so you can be as gracious as you wish.
- Additionally, consider displaying a live donation tracker within your Touch Stay guidebook to showcase the impact of everyone's generosity and keep the momentum going.
- Sprinkle messages from donors throughout the event app (just add a new Topic here and there) - treat them like testimonials for all event attendees to see. Why? Because public recognition is appreciated by everyone and the chance of someone spotting their message and name might encourage them to share the fundraising page (or even the whole event) on their social media or further afield too.
Bonus tip: promote upsells and drive further revenue
Touch Stay's integration with Jotform allows you to create more than just donation pages. Consider offering exclusive merchandise or event upgrades as ‘add-ons’ during the donation process. This can be a great way to generate additional revenue, or additional donations, while still supporting your cause.
By following these tips and leveraging the power of Touch Stay and Jotform, you can create a seamless and engaging fundraising experience within your event app. Remember, a well-designed fundraising page can significantly boost donations and help your event achieve its financial goals!
Looking for more information on how Touch Stay integrates with Jotform? Check out our dedicated blog post on using Jotform to promote upsells and drive revenue. Or watch our video tutorial on how add a Jotform to your guidebook below:
Try the Touch Stay x Jotform integration with a 14-day free trial