How to start a tent rental business in 2025

The allure of outdoor events and gatherings is stronger than ever, and with it, the demand for reliable tent rental services continues to rise. If you're looking to tap into a thriving market and build a successful business, starting a tent rental venture in 2025 could be your perfect opportunity. This guide will walk you through the essential steps for starting a tent rental business, from assessing profitability to managing operations and scaling your business, to leveraging the power of a Touch Stay digital guidebook. In this blog, we'll cover:

• How profitable is the tent rental business?
• Tent rental business vs. glamping business
• How to start a tent rental business
• Frequently asked questions

How profitable is the tent rental business?

The tent rental business holds significant revenue potential, driven by a consistent demand for outdoor event solutions. The market is propelled by a variety of events, including weddings, corporate gatherings, festivals, and private parties. Statistics reveal substantial growth in the events industry, with projections indicating a continued upward trend. 

According to industry reports, the event rental market, which includes tents, is expected to see steady growth in the coming years, often exceeding £20 billion globally. This growth is bolstered by the increasing preference for outdoor events and the flexibility tent rentals offer. 

Moreover, profit margins can be attractive, particularly when businesses manage inventory and operations efficiently. Repeat business and word-of-mouth referrals further contribute to long-term profitability. By strategically targeting niche markets and offering competitive pricing, tent rental businesses can achieve substantial returns on investment.

Tent rental business vs. glamping business

While both tent rental and glamping businesses involve temporary outdoor structures, they cater to distinct needs and offer different experiences. A tent rental business primarily focuses on providing functional shelter for events, such as weddings, parties, and corporate gatherings. The emphasis is on practicality, with services encompassing setup, takedown, and potentially additional equipment like tables and chairs. 

Glamping, on the other hand, aims to offer a luxurious outdoor accommodation experience, blending camping with upscale amenities. It involves fully furnished tents, often equipped with comfortable beds, electricity, and even private bathrooms.

Tent rental business:

• Pros:
  • High demand for events
  • Relatively lower initial investment compared to glamping
  • Faster turnover and potential for high-volume business
• Cons:
  • Highly seasonal in many locations
  • Requires significant physical labour
  • Competitive market

Glamping business:

• Pros:
  • Higher profit margins per rental
  • Appeals to a high-end clientele
  • Potential for unique and immersive experiences
• Cons:
  • Higher initial investment in luxury tents and amenities
  • Requires more land and infrastructure
  • More complex operational management

Pro tip: check out our full guide on how to start a glamping business. 

How to start a tent rental business

Starting a tent rental business requires careful planning and execution. Here's a step-by-step guide to help you get started:

1. Perform thorough market research

Understanding your target market is crucial for success. Start by identifying the types of events prevalent in your area. Research your competition to understand their pricing, services, and strengths and weaknesses. Analyse trends in the event industry, such as the growing popularity of outdoor weddings and corporate retreats. Identify seasonal fluctuations and plan your inventory accordingly. Explore potential opportunities by targeting specific niches, such as festival organisers or corporate event planners. Consider the impact of local events and festivals, and tailor your services to meet their needs. Utilise online surveys and local community forums to gather insights into customer preferences and demands.

• Identify your target market and their needs.
• Analyse your competition and their offerings.
• Research industry trends and seasonal fluctuations.
• Explore niche markets and potential opportunities.
• Utilise local resources to understand your community.

2. Establish your tent rental business

Developing a comprehensive business plan is essential for guiding your venture. Set clear goals and KPIs to track your progress and measure success. Understand the legal requirements and regulations in your area, including zoning laws and event permits. Choose a suitable business structure, such as a sole trader, partnership, or limited company (LTD.). Obtain the necessary licenses and permits to operate legally. Consider insurance options to protect your business from potential liabilities. Create a professional brand identity, including a logo and website, to establish credibility and attract customers.  

• Develop a detailed business plan with clear goals.
• Understand legal requirements and regulations.
• Choose a suitable business structure and obtain licenses.
• Consider insurance options to protect your business.
• Create a professional brand identity.

3. Consider initial investments and costs

Starting a tent rental business requires a significant initial investment. The costs will vary depending on the scale of your operation and the quality of your equipment. Expect to invest in tents of various sizes and styles, tables, chairs, lighting, and other event accessories. Transportation and storage solutions are also essential considerations. The following is a general estimate of potential startup costs:

• Tents (various sizes and styles): £5,000 - £20,000
• Tables and chairs: £2,000 - £5,000
• Lighting and accessories: £1,000 - £3,000
• Transportation and storage: £3,000 - £10,000
• Marketing and advertising: £1,000 - £2,000
• Insurance and legal fees: £1,000 - £2,000

Total estimated startup costs: £13,000 - £42,000.

These costs can be reduced by purchasing used equipment or leasing instead of buying. However, investing in quality equipment ensures durability and customer satisfaction.

4. Promote your tent rental business

Effective marketing is crucial for attracting customers and building your brand. Utilise a mix of online and offline strategies to reach your target audience. Create a professional website and social media presence to showcase your services and portfolio. Implement search engine optimisation (SEO) techniques to improve your online visibility. Leverage local advertising, such as community newspapers and event directories. Build relationships with event planners, venues, and other related businesses. Offer promotions and discounts to attract new customers and encourage repeat business.

Touch Stay digital guidebooks can be a powerful tool for promoting your tent rental business and enhancing the customer experience. By providing guests with detailed information about your services, including tent options, pricing, and booking procedures, you can streamline communication and reduce inquiries. You can also include local recommendations, directions, and emergency contact details, enhancing the overall guest experience.

• Develop a professional website and social media presence.
• Implement SEO strategies to improve online visibility.
• Utilise local advertising and build partnerships.
• Offer promotions and discounts to attract customers.
• Use Touch Stay digital guidebooks to enhance customer experience.

5. Manage operations and logistics

Efficient operations and logistics are essential for ensuring smooth service delivery. Implement a robust booking and reservation system to manage customer inquiries and bookings. Invest in software to streamline inventory management and track equipment availability. Develop a comprehensive staff training program to ensure your team can handle setup, takedown, and customer service effectively. Establish clear procedures for equipment maintenance and cleaning to maintain quality and safety. Consider transportation and storage solutions to efficiently move and store your equipment. Implement a quality control process to ensure customer satisfaction and address any issues promptly.

• Implement a robust booking and reservation system.
• Invest in software for inventory management.
• Develop a comprehensive staff training program.
• Establish clear equipment maintenance procedures.
• Manage transportation and storage efficiently.

6. Expand your tent rental business

As your business grows, consider expanding your services and offerings. Explore opportunities to cater to niche markets or offer additional equipment rentals, such as stages, dance floors, and sound systems. Develop partnerships with other event-related businesses to expand your reach and offer comprehensive event packages. Invest in marketing and advertising to attract new customers and build brand awareness. Continuously evaluate and improve your operations to enhance efficiency and customer satisfaction. Consider expanding to new geographic areas or opening additional locations to increase your market share.

• Explore opportunities to expand services and offerings.
• Develop partnerships with related businesses.
• Invest in marketing and advertising for growth.
• Continuously improve operations and customer satisfaction.
• Consider geographic expansion.

Frequently asked questions