10 best short-term rental platforms in 2026

As an STR host, navigating the myriad of booking platforms available in 2026 can feel like a full-time job. The right distribution strategy is no longer about choosing just one site; it’s about carefully selecting the right mix to maximise your occupancy, revenue and reach.

This comprehensive guide breaks down the best short-term rental platforms for the year ahead, providing you with the essential information to make informed decisions that will future-proof your business.

We will cover:

• How to choose the best short-term vacation rental site?
• What are the best short-term vacation rental platforms?
• Is it good to list short-term rentals on multiple platforms?
• The key to managing your multi-channel strategy

Losing valuable hours answering the same guest questions? Streamline your hosting and elevate your brand on every platform with a Touch Stay digital guidebook.

How to choose the best short-term vacation rental site?

Selecting the right online travel agents (OTAs) for your property is an essential strategic decision. It’s not a one-size-fits-all approach. Your 'best' platform should align with your specific property type, ideal guest, and business goals. Consider these four critical factors.

a) Listing fees

The financial model of the platform directly impacts your profit margin. Most platforms use one of two fee structures:

• Split-fee model: The host pays a small service fee (typically 3%) and the guest pays a separate, larger fee (usually 14-16%). This is common on platforms like Airbnb.
• Host-only fee model (Commission): The host pays a single, higher commission rate on the booking total (often 10-20%), and the guest sees a price that includes all platform fees. This is generally preferred by property managers and common on platforms like Booking.com.

Key takeaway: Calculate the effective commission rate for your average booking on each platform to determine which is most profitable for your pricing structure.

b) Property types

Different platforms are built to serve different inventory. Listing your property on a site that doesn't cater to your style of accommodation is a waste of time.

• Entire homes/family groups: Platforms that focus exclusively on private, whole-property bookings, such as Vrbo, are ideal for large family homes, villas, or dedicated vacation rentals.
• Unique/shared spaces: Platforms like Airbnb are renowned for their diverse offerings, from private rooms in shared houses to treehouses and quirky stays.
• Urban/international travel: Sites with a strong hotel and city break focus, such as Booking.com and Expedia, are better suited for urban apartments.

c) Customer support

Both host and guest support should be a major consideration. In the fast-paced STR environment, a reliable, responsive support system is invaluable, particularly for managing last-minute issues, payments, or disputes. Review host forums and professional reviews to gauge the quality and speed of a platform's customer service for hosts.

d) Marketing features

Some platforms offer superior tools to help your listing stand out. Look for features like:

• Dynamic pricing integrations: The ability to easily connect to third-party pricing tools (e.g., PriceLabs).
• Enhanced listing options: The ability to add professional photography, 3D tours, or video to your listing.
• Guest segmentation: Tools that help you target specific guest demographics, like business travellers or pet owners.

Pro tip: Check out our guide - Online travel agencies: friends or foes to property hosts?

What are the best short-term vacation rental platforms?

Here are the top 10 short-term rental platforms for 2025, each offering a distinct advantage for hosts looking to diversify their booking channels.

1. Airbnb

Airbnb remains the dominant force in the STR market, offering the greatest exposure to the widest audience.

• Top Key Features: The £2m AirCover for Hosts damage and liability protection provides hosts with peace of mind. The 'Guest Favourites' badge is now a key ranking factor, prioritising properties with excellent reviews and reliability.
• UX Experience: Generally considered the easiest platform for new hosts to get started on. The app and host dashboard are intuitive for managing bookings and communicating with guests.
• Why it stands out: It’s the brand synonymous with short-term renting. Its vast market share and cultural relevance make it a non-negotiable for most hosts, particularly those with unique or single-room offerings.

2. Vrbo

Vrbo (Vacation Rentals by Owner) is the veteran of the industry, part of the Expedia Group.

• Top Key Features: A core feature is its strict focus on entire, self-contained properties – no shared homes or private rooms. This appeals specifically to families and groups seeking total privacy. It offers hosts the choice of a pay-per-booking commission structure or an annual subscription fee (which can be more cost-effective for high-revenue properties).
• UX Experience: The platform is geared towards a slightly older, family-oriented demographic. Its tools are robust, if sometimes less sleek than competitors, focusing on deep filtering for amenities like pools and pet-friendliness.
• Why it stands out: It’s the go-to platform for the American and European family vacation market. If your property is a dedicated holiday house, cabin, or villa, Vrbo’s audience is perfectly matched to your offering.

3. Booking.com

As a global giant of travel, Booking.com has made huge inroads into the STR space.

• Top Key Features: Known for its strong performance in European and urban markets, it operates on a host-paid commission model. Its Genius loyalty program is a major benefit, rewarding repeat, high-value guests with discounts, which in turn offers greater visibility to participating hosts.
• UX Experience: The host area, known as the 'Extranet', can be complex initially due to its hotel-centric origins, but it is incredibly powerful for detailed rate and inventory management.
• Why it stands out: Its sheer international reach and popularity with business and last-minute travellers means it captures a demographic that other platforms often miss.

4. Tripadvisor

While primarily known for reviews, Tripadvisor has a significant presence in the rental market via its subsidiaries, FlipKey and Holiday Lettings.

• Top Key Features: The core benefit is the immense trust and traffic associated with the Tripadvisor brand. Your listing is backed by the world's largest travel guidance platform, which gives a sense of security to travellers.
• Why it stands out: It’s ideal for hosts looking to capture guests who heavily research and read reviews before booking.

5. Google Vacation Rentals

Google has effectively become a search aggregator, pulling listings directly from major OTAs and channel managers.

• Top Key Features: This isn't a booking site in the traditional sense, but its high-ranking visibility in Google Search and Google Maps makes it a critical channel. The opportunity to secure commission-free direct bookings is a game-changer, provided you use a Google-certified integration partner.
• Why it stands out: It represents the future of search-led bookings. Maximising your property's visibility here is a must-have for all serious hosts in 2025.

6. Agoda

Part of the Booking Holdings family, Agoda has a strong focus on the Asia-Pacific (APAC) market.

• Top Key Features: Known for offering deals and discounts, it attracts a budget-conscious traveller and is excellent for city apartments in major Asian hubs.
• Why it stands out: For hosts with properties targeting Asian travellers or located in APAC, Agoda is a top distribution channel for a massive, growing market.

7. Homestay.com

A peer-to-peer site dedicated to connecting travellers with hosts who have a spare room in their lived-in home.

• Top Key Features: The platform is built around the idea of a host being present and interacting with the guest, offering a more personal, cultural, and community-focused experience.
• Why it stands out: It's the perfect niche for hosts who genuinely enjoy the social aspect of hosting and want to share a part of their local life with guests.

8. Expedia

Listing on Expedia opens your property up to a massive segment of the travel market that is booking flights, cars, and accommodation as a package.

• Top Key Features: Its scale is its biggest feature. Expedia Group's extensive network includes Hotels.com and Travelocity, meaning a listing gets exposure across a whole family of trusted travel brands.
• Why it stands out: Excellent for professional property managers and hosts who want access to guests who prefer to book their entire trip in one go.

9. Fairbnb

Fairbnb offers an ethical alternative to the major corporate platforms.

• Top Key Features: It operates on a transparent, community-friendly model where a percentage of the service fee is directed towards local social projects and sustainable tourism initiatives.
• Why it stands out: Attracts the growing number of tourists who prioritise responsible travel and supporting local communities.

10. Nofie

Nofie is a new-generation platform focused on helping hosts and property managers transition towards direct bookings.

• Top Key Features: It often functions less as a traditional OTA and more as an integrated channel manager and direct booking website builder, aiming to lower overall commission reliance.
• Why it stands out: It's ideal for hosts who want to start building their own brand, reduce their dependency on the major platforms, and retain greater control over their guest data.

Is it good to list short-term rentals on multiple platforms?

In short, yes. A multi-channel distribution strategy is not just recommended; it's practically a necessity for success in 2025. This strategy, also known as 'channel diversification', offers several key benefits.

Bigger reach

No single platform captures 100% of the market. By listing on a mix of sites (e.g. Airbnb for urban weekenders, Vrbo for family holidays and Booking.com for international business travellers) you ensure your property is visible to the maximum number of potential guests. This wider net directly translates to higher occupancy rates.

Less risk

Relying on one platform makes your business vulnerable to policy changes, algorithm updates, or even technical outages on that single site. Spreading your bookings across multiple channels safeguards your income stream and provides a vital buffer against unforeseen issues. It’s the commercial version of ‘don't put all your eggs in one basket’.

Better audience insights

Different platforms attract different guest demographics. Listing on multiple sites allows you to gather valuable data on who is booking your property, when they book, and for how long. This insight is gold dust, enabling you to tailor your amenities (e.g., adding a dedicated workspace for Booking.com business guests) and optimise your pricing strategy across each channel.

More bookings

Ultimately, the goal of diversification is to maximise your revenue and occupancy. By appealing to multiple audience segments and being visible on the sites they prefer, you significantly reduce your property's overall vacancy rate.

The key to managing your multi-channel strategy

Listing on multiple platforms can feel overwhelming, leading to the fear of double-bookings and mismatched information. This is where tools designed for the modern host become essential.

Successful hosts use a channel manager to seamlessly synchronise their calendar and pricing across every single platform, eliminating the manual effort and the risk of overbooking.

Pro tip: Want to know the best thing about Touch Stay digital guidebooks? They integrate seamlessly with all the leading STR platforms! Learn more about our integrations.

However, once the booking is secured, the next challenge is managing the guest experience. This is a crucial step for achieving the positive reviews you need to rank high on all the platforms listed above. Guests have questions. Lots of them. From 'how do I use the smart TV?' to 'where’s the nearest emergency dentist?'

A Touch Stay digital guidebook is the perfect solution for this complexity. It acts as the single source of truth for all your property and local area information, accessible by guests on any device. It saves you time by proactively answering up to 80% of routine questions, allowing you to focus on the truly exceptional moments of your guest's stay.
Plus, consistent, professional communication and organisation are key to earning those high ratings that boost your visibility on every platform!

Ready to take control of your guest communication and save hours of time every week?

Start your free trial today and create a digital guidebook that enhances your guest experience across all your booking platforms!