You only have about 8 words (and a picture) to convince potential guests to click on your Airbnb or Vrbo listing out of a sea of comparable options. Your listing titles are your vacation rental business card; your handshake; your all-important first impression.
Don’t overlook the power of choosing the best Airbnb title (sometimes also called a headline) in helping sway guests to at least click through to your listing.
Benefits of optimising your Airbnb listing name
As of December 2019, Airbnb has 150M+ users, 2M+ stays per night and 6M+ global listings.
That’s a whole lotta eyeballs on Airbnb… and a whole lotta competition. Of course, you’re not competing with 6M+ properties, but if you’ve been renting your home for a while, you likely have noticed a jump in the number of vacation rentals/Airbnbs on offer in your area as the platform grows (and heads into IPO territory).
Here’s where you start setting yourself apart from the 6M+ (or 6k+ in your area): with your key selling points. First, do a deep dive into your competition. Step into your potential guests’ shoes and check out all the other Airbnb listings in your area.
What does your vacation rental have that others do not? The answer to that question is the start of a stellar Airbnb title.
Do ensure your selling points are actually selling points. A hot tub is a great perk for guests, but if 8 out of 10 vacation rentals in your area have them, that’s not so unique after all. The hot tub should be the icing on the cake for your guests, but not the whole cake!
Maybe, in addition to the hot tub, you showcase original art from local artists. Or, maybe you’re in an area where free parking is impossible to find, but you’ve got it!
These unique perks should feature in your Airbnb title.
The 50 best Airbnb listing names
Here are 50 of the best Airbnb listing names in 2024, designed to catch attention and entice guests:
Airbnb names that highlight unique features:
- The Treehouse Haven: Secluded retreat among the leaves
- The Cosy Container: Shipping container turned chic escape
- The Lighthouse Lookout: Panoramic views from a historic beacon
- The Underground Hygge: Subterranean suite with Scandinavian charm
- The Glass Cabin Retreat: Immerse yourself in nature from within
Airbnb names that evoke a sense of place:
- The Brooklyn Brownstone Studio: Classic NYC vibes in a historic home
- The Tuscan Farmhouse Escape: Rustic charm in the Italian countryside
- The Bali Beach Bungalow: Steps from the sand and surf
- The Joshua Tree Desert Oasis: Stargazing paradise in the Mojave
- The Parisian Pied-à-Terre: Your own cosy corner in the City of Lights
Airbnb names that cater to specific interests:
- The Artist's Loft: Creative haven with inspiring views
- The Writer's Retreat: Peaceful escape for literary pursuits
- The Foodie's Kitchen: Gourmet getaway with cooking classes
- The Yogi's Sanctuary: Tranquil space for mindful practices
- The Surfer's Shack: Beachfront basecamp for catching waves
Airbnb names that play on words or puns:
- The Zen Den: Find your inner peace in this serene space
- The Suite Escape: A luxurious getaway from the ordinary
- The Book Nook Inn: Cosy up with a good read in this charming abode
- The Wanderlust Waystation: Your home base for globetrotting adventures
- The Rest Nest: Relax and recharge in this tranquil nest
Airbnb names that promise a memorable experience:
- The Secret Garden Cottage: Hidden oasis in the heart of the city
- The Enchanted Forest Cabin: Fairytale retreat in the woods
- The Urban Treehouse: Elevated escape with city views
- The Bohemian Rhapsody: Eclectic haven for free spirits
- The Gatsby Getaway: Live the high life in this glamorous pad
Airbnb names that are simple and straightforward:
- Modern Studio with Skyline View
- Charming Cottage by the Sea
- Spacious Loft in Historic District
- Private Room with En Suite Bathroom
-
Secluded Cabin in the Woods
Airbnb names that use local references:
- The Soho Sanctuary
- The Montmartre Maisonette
- The Venice Beach Villa
- The Kyoto Koya House
- The Edinburgh Enclave
Airbnb names that emphasise comfort and amenities:
- Cosy Retreat with Fireplace
- Luxurious Suite with Jacuzzi
- Modern Apartment with Pool
- Peaceful Bungalow with Garden
- Stylish Loft with Rooftop Terrace
Airbnb names that highlight special occasions:
- Romantic Getaway for Couples
- Family-Friendly House with Playground
- Pet-Friendly Cottage with Fenced Yard
- Girls' Weekend Escape with Spa
- Adventure Basecamp for Hikers
Airbnb names that are creative and catchy:
- The Narnia Nook
- The Shire Shack
- The Hobbit Hole Hideaway
- The Wonderland Retreat
- The Neverland Nest
Remember, the best Airbnb listing name is one that accurately reflects your property, appeals to your target guests, and stands out from the competition.
7 tips to craft the best Airbnb title
It’s time to get down to the nitty gritty of crafting the best Airbnb title. Here’s some top tips to optimise your listing and create a fun and catchy title to get guests in the door (or at least clicking through to learn more).
1. Formulas to create the best Airbnb title
Now it’s time to test your title. For this you will need to know your click-through-rate (CTR) and monitor it regularly to see the effect the changes to your title is making. Play around a little until it works; it’s a worthwhile investment of your time!
The suggested formulas below are a good place to start:
Formula: [Adjective] [Property Type] Near [Landmark]
✨Example: Modern Artistic Cabin Close to Creek
Formula: [Adjective] [Property Type] w/ [Features/Amenities]
✨Example: Art-Deco Loft near Lady Liberty ★ Rooftop Garden ★
Formula: [Adjective] [Property Type] Perfect for [Experience]
✨ Example: Historic Vineyard Cottage ♥ Couples Escape ♥ Pool
Formula: Enjoy [Selling Point] at [Adjective] [Property Type] in/at/nr [Location/Landmark]
✨ Example: Enjoy 3600 Views at Sleek Penthouse on South Beach
2. Use all 50 characters
Airbnb gives you only 50 characters to tell your story. It’s your one chance to grab the guest’s attention, use them all and use them wisely! Use abbreviations (like “Apt.” for “Apartment” or “Mins.” for “Minutes”) to free you up for more detail in your title.
But, a caution: be careful not to overuse abbreviations. If you have too many, your Airbnb title can be come virtually unreadable. No one will be tempted by an illegible title like: “2BR Apt in SoCo w/ A/C 5 Mins. from DT.”
Generic words to avoid: Nice, unique, great, good, amazing, clean, comfortable, central, new, luxury
Catchy power words: Convenient, modern, bright, spacious, rustic, sleek, classic, elegant, Insta-worthy, historic, mid-century, ranch style, peaceful, colonial, lakefront, beachfront, trendy, glamorous, eclectic, secluded, upscale, rare, private, unmatched
3. 🏡 Use emojis for visual interest
Like abbreviations, you don’t want to overuse emojis. But some stars or other emojis within your title may help you stand out, while also breaking up the content of the headline to make it more readable.
4. Provide value-added information
Don’t just describe your unit (“One Bedroom Loft”), but highlight your special features (“Art-Deco Loft near Lady Liberty ★ Rooftop Garden ★”).
Likely the user search has already established your sleep count and type of property, so use the space to touch on style (art-deco, vintage, minimalist, modern), high-demand features and amenities (hot tub, parking, views, boat slip, pool, A/C, ski-in/out), and local landmarks (tourist attractions, lakes, beaches, historic district, near Disney, close to Times Square).
5. Know your audience
Your property can’t possibly appeal to all travellers, so it’s wise to know your audience, target a more specific guest profile, and appeal to them with your catchy title.
If you’re a great option for families, your title should touch on what’s important to families (safety, distance to amusement parks, etc.). Ditto for other groups like business travellers or backpacking millennials, who have different needs. Read your reviews to see what past guests loved about your home and write down some of the themes that pop up often.
Learn how to find to your ideal guests and boost bookings with our blog on how to market a short-term vacation rental.
6. Optimise your Airbnb title regularly
Changing your Airbnb title every so often seems to work out favourably for your Airbnb listing—likely this is because of the platform’s algorithms. An updated listing is an active listing—and active listings get more love from the platform.
Keep in mind seasonal draws when it comes time to change your headline. You don’t need to highlight ski-in/out when guests are booking for summer. Focus instead on proximity to hiking trails and the condo building’s outdoor pool. You get the idea!
Another great boost is to use your title to promote nearby events, festivals, promotions or specials in the quieter seasons.
7. Use high-quality images
Choose a high-quality, professional lead image that not only highlights the key features and personality of your property but also complements your title. Together they tell a story.
Take it a step further and be sure to add relevant captions to all your images to add even more power to your listing.
Incorporating your property’s brand in your Airbnb listing names
A final tip. Jessica Vozel, co-founder of a vacation rental content and copywriting business, Guest Hook, recommends naming your property, and then including that name in your Airbnb title.
Why would you name your property? For the branding.
If you’re at the stage where you’re seeking direct bookings on your own independent website, a unique property name gives savvy guests a chance to Google your name and find you off-platform (and save on booking fees).
Even if you don’t have your own website, naming your property is beneficial. A memorable property name gives satisfied guests an easy way to recommend you to family and friends… or find you when they’re ready to come back.
When potential guests Google your property’s name—and it’s included in your Airbnb title—your Airbnb listing will appear at the top of the heap, maybe even under your direct booking website, as well as in your social media.
If you’re savvy enough, you could end up with the majority of the first page Google search results when a traveler searches your property name. Now that’s crafty.
10 Airbnb listing title ideas
Here are 10 Airbnb listing title ideas, designed to attract a variety of guests and highlight different property types:
- Secluded Treetop Retreat with Hot Tub and Mountain Views (appeals to nature lovers and those seeking relaxation)
- Chic City Loft with Rooftop Terrace, Steps from Trendy Cafes (perfect for urban explorers and foodies)
- Historic Cottage with Charming Garden, Minutes from Beach (attracts history buffs and beachgoers)
- Modern Apartment with Pool, Gym, and Stunning Skyline View (ideal for luxury seekers and fitness enthusiasts)
- Family-Friendly Home with Game Room, Backyard, and Fire Pit (great for families with children of all ages)
- Romantic Getaway with Private Jacuzzi, Fireplace, and Wine Cellar (perfect for couples seeking a special escape)
- Pet-Friendly Bungalow with Fenced Garden and Dog Park Nearby (caters to guests traveling with furry friends)
- Artist's Haven: Sunny Studio with Inspiration at Every Turn (appeals to creative types and those seeking a unique stay)
- Eco-Conscious Cabin: Solar-Powered Oasis in the Woods (attracts environmentally conscious travellers)
- Digital Nomad's Dream: High-Speed Wi-Fi, Workspace, and Coffee Bar (perfect for remote workers and freelancers)
Remember, when crafting your Airbnb listing title, consider your property's unique features, target audience, and the overall experience you want to offer.
Final thoughts
With just a few tweaks to your Airbnb title, you can dramatically increase your click-through rates and stand out from the competition. By using keywords, highlighting unique features, and catering to your target audience, you can craft an irresistible title that entices potential guests to click and book their dream vacation at your rental. Remember, strong visuals and ongoing optimisation are key to keeping your listing fresh and attracting new guests year-round. So don't underestimate the power of a well-crafted title - it's the first impression that can make or break your Airbnb success.
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