Björk Tromsø's Guest Guide & Revenue Stream

How Björk Uses Touch Stay + Hospitable

The guidebook gives guests the opportunity to look at everything beforehand, in a very smart and compact format. It would be impossible to communicate that much information any other way.

— Ingrid Bruun, Hospitality and Marketing Manager, Björk

With +20 properties and 500 guests a month, Björk Tromsø needed a digital guidebook that guests could rely on to plan northern lights safaris, whale watching, and Arctic tours. Discover how Björk uses Touch Stay and Hospitable to replace physical guidebooks, automate guest communication, and generate passive income.

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The challenge

Physical guidebooks, manual messages, and 400 guests a month

Björk Tromsø manages over 20 rental units in Tromsø, Northern Norway, from small studios to large villas. The properties are stylish, comfortable, and designed to feel like home after a long day of Arctic exploration. But the guest communication behind the scenes was anything but streamlined.

The team was producing physical guidebooks for every property. Every time a Wi-Fi password changed or a local recommendation shifted, someone had to collect and update printed guides across 20+ units. On top of that, guests were messaging with the same questions over and over, and many wanted answers before they arrived.

Challenges before Touch Stay

Physical guidebooks that couldn't keep up: Printed guides were expensive, time-consuming to update, and out of date the moment anything changed.
Manual guest communication: Tips, local info, and property details were all sent manually through booking platforms. With up to 500 guests a month in peak season, this was unsustainable.
Guests wanted information before arriving: Most travellers to Tromsø come for specific experiences — northern lights, whale watching, Arctic tours. They wanted to plan activities before check-in, not after.
Repetitive questions: The same questions about check-in, directions, Wi-Fi, and local tours came in day after day, pulling the team away from higher-value work.

Most Valued Features

22 guidebooks, 2,000+ views per month: Every property has its own guidebook, and guests are actively engaging.
Tours and activities front and centre: The most-viewed sections are arrival info and tours/activities. In a destination like Tromsø, guests want to plan northern lights safaris, whale watching, and excursions before they arrive.
Data dashboard as a daily tool: Ingrid checks the dashboard daily to see what guests are viewing in real time, and weekly to track who's opened their guidebook invite.
Instant updates across all properties: When something changes, the guidebook is updated once and every guest sees the current version immediately.
Revenue through the guidebook: Ingrid links to local tour providers like northern lights safaris, whale watching, and fishing trips inside her guidebook and earns commission on every booking guests make. It's passive revenue with zero extra effort.

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Seamless Integration: Touch Stay + Hospitable

Simple onboarding: Ingrid had a video call with a Touch Stay representative who walked her through everything, followed up afterward with tips specific to her guidebooks. "I felt very at ease and taken care of."
Hospitable connection: The team had been using Hospitable from the start, and the integration with Touch Stay was a natural fit. Booking data flows across, keeping guest communication timely and accurate.
PriceLabs for pricing: Alongside Hospitable and Touch Stay, Björk Tromsø uses PriceLabs for price optimisation and lists on Airbnb, Booking.com, and their own direct booking website.
Trial before commitment: Ingrid was able to try Touch Stay with a trial period before signing, giving her confidence in the platform before going all in.

Connect Hospitable with Touch Stay

The Unexpected Impact

What surprised Ingrid most

The guidebook is already generating revenue: By linking to local tour providers inside the guidebook, Ingrid earns commission on every booking guests make.
Guest perception transformed: Multiple reviews specifically mention the detailed guidebook as a highlight of the stay. It's become part of the brand experience.
The volume of views: Ingrid was surprised by how many guests actually engage with the guidebook — 2,000+ views per month across 22 guides.
Effortless updates: The shift from physical to digital guidebooks didn't just save time, it eliminated an entire category of operational headache.

Clear insights for better guest experiences

With Touch Stay's built-in data dashboard, Ingrid tracks exactly how guests interact with each guidebook across the Björk Tromsø portfolio daily.

2,000+ guidebook views per month across 22 live guidebooks.
Most-viewed sections: Check-in/checkout details, directions, and tours and activities.
Daily dashboard checks: Ingrid monitors what guests are viewing in real time to stay ahead of questions and trends.
Weekly invite tracking: Guests who haven't opened their guidebook get a resend, ensuring no one arrives uninformed.

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