Skip to content

Pricing & revenue

Upsell conversion rate

Upsell conversion rate measures the share of a defined audience that completes a specified extras-purchase action. Identify the audience and whether orders are requested, accepted or paid before comparing results.

Practical example

Illustrative example

If 12 of 200 eligible store visitors place an accepted order, the accepted-order conversion rate is 6%.

Related terms

Related Touch Stay reading