How Anthony Smith Manages 125 Properties Across North Yorkshire

With Touch Stay + Supercontrol

Touch Stay has completely replaced our paper guides and made it easy to keep 135 guidebooks up to date across our entire portfolio. The SMS integration alone has transformed how we communicate with guests.

— Anthony Smith, Anchor Bay Holidays

Running 125 holiday lets across North Yorkshire means personal service at serious scale. Discover how Anthony Smith ditched the paper, automated guest communication, and cut repetitive inquiries in half, all with Touch Stay and Supercontrol working together.

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125 properties, too much paper, and guidebooks that couldn't keep up

Managing a portfolio of 125 properties across North Yorkshire, Anthony Smith's team was built on personal service. But behind the scenes, they were drowning in paper guidebooks and struggling to keep information current across every property. Each time details changed like new check-in codes, updated local recommendations, or seasonal instructions, the team faced a manual update process that simply didn't scale.

Challenges before Touch stay included:

Paper overload: Physical guidebooks across 125 properties were expensive to print, impossible to update quickly, and frequently out of date by the time guests arrived.
Manual upkeep: Every property change required reprinting or manually editing individual guides — a constant drain on staff time.
Scaling personal service: As the portfolio grew, keeping communication consistent and personal across all properties became increasingly difficult without a digital system.

Key features Anthony values most

SMS guest messaging: Sending SMS directly from Touch Stay means guests receive timely, relevant information - especially arrival details - without staff manually composing messages.
Arrival day information: The most critical data flowing from Supercontrol is guest SMS and arrival day details, ensuring every guest knows exactly what to expect before they arrive.
5-star review popup: With a 90% review rate after enabling the popup, Anthony's team is generating consistent social proof with almost zero effort.
Always-current guidebooks: 125 digital guidebooks replace paper entirely, with arrival info being the most-viewed section - proof that guests are engaging with the content that matters.

Seamless Integration: Touch Stay + Supercontrol

The game-changer for Anthony's operation: Touch Stay's integration with Supercontrol, his property management system.

Easy setup: The data sync between Supercontrol and Touch Stay was seamless - property details and booking tags flowed across without friction.
Guest SMS and arrival data: The most critical reservation data - guest contact details and arrival day information - syncs automatically, powering timely SMS communication.
Time savings: An estimated 3 hours per week saved on manual data entry.
Growth without headcount: The efficiency gains have allowed Anthony to manage more properties without needing to increase staff.

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Why Anthony recommends Touch Stay

Time is the ROI: The hours saved on manual updates, guest messaging, and repetitive inquiries add up fast across 125 properties.
50% fewer repetitive questions: Half of all routine guest questions are now handled without staff intervention, thanks to digital guidebooks and automated communication.
30% increase in direct bookings: Since automating guest communication, Anthony has seen measurable growth in repeat direct bookings.
Guests love it: Guest feedback has been positive - reviews mention ease of communication and the digital experience.

Clear insights for better guest experiences

With Touch Stay's built-in data dashboard, Anthony gains a real-time window into how guests interact with each guidebook across his 125-property portfolio.

135 guidebooks live, with thousands of views and counting.
Arrival info is the most-viewed section - confirming that guests engage most with the content they need before they arrive.
90% of guests leave reviews after enabling the 5-star popup feature.

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